Blake Shelton And Ryman Hospitality Properties, Inc. Announce Westward Expansion Of Ole Red Brand With Flagship Las Vegas Strip Location

BLAKE SHELTON AND RYMAN HOSPITALITY PROPERTIES, INC. ANNOUNCE WESTWARD EXPANSION OF OLE RED BRAND WITH FLAGSHIP LAS VEGAS STRIP LOCATION

NASHVILLE, Tenn. – (November 10, 2021) – Country superstar and Opry member Blake Shelton joined Ryman Hospitality Properties (NYSE: RHP) (“the Company”) at a press conference today to announce plans for a new Ole Red location in the heart of the Las Vegas Strip, expected to open in 2023.

The planned Be Red Las Vegas will be the company’s first location in the western United States. The company expects to spend approximately $ 30 million on developing the venue. The four-story building will have a main dining floor and two additional guest floors with a view of a central stage with state-of-the-art video, acoustic and lighting technology for a concert-quality experience that presents artist constellations curated on a daily basis. Guests can also enjoy food, drinks, and a separate live music experience on a sprawling 4,500 square foot rooftop terrace while enjoying sweeping views of the Las Vegas urban landscape. A menu from the ground up, inspired by Shelton, features dishes and specialty cocktails that are unique to Las Vegas and infused with southern hospitality. With around 27,000 square meters and a planned 686 seats, Ole Red Las Vegas is the brand’s largest location to date.

“Las Vegas is one of the most important recreational playgrounds in the world with over 40 million tourists annually,” said Colin Reed, chairman and chief executive officer of Ryman Hospitality Properties. “As we expand this brand into tourist and convention markets, Las Vegas is a perfect fit as many of its top feeder markets are home to high concentrations of country lifestyle consumers. We are excited to have the opportunity to become an Ole Red flagship to develop location on such a coveted commercial property within the Caesars entertainment empire that over 100,000 people pass by every day. ”

Ole Red Las Vegas will reinforce the company’s commitment to artist discovery and development by providing concert quality production resources, advertising on the brand’s platforms, and the ability to showcase original music alongside the country’s greatest hits to music lovers from around the world.

“I know what it is like to be a young musician playing in bars and small pubs and never knowing what to expect in return for increasing their fan base,” said Blake Shelton. “These places for artists in different parts of the country to have is a dream come true. ”

Ole Red Las Vegas will join four existing locations in Orlando, Florida; Tishomingo, Oklahoma; Nashville, Tennessee; and Gatlinburg, Tennessee; as well as a location at Nashville International Airport due to open in the first half of 2022. For the latest menu offerings and live music calendars, visit olered.com and follow @olered on social media.

** AVAILABLE MEDIA CONTENT HERE** Video courtesy of Ole Red

About Ole Red

Ole Red is a lifestyle and entertainment brand inspired by Blake Shelton’s clever, irreverent third chart hit, “Ol ‘Red”. The bar, restaurant and live music venues showcase handpicked country music talent along with concert-quality production and a Shelton-inspired menu for a one-of-a-kind “served all day” experience. You can currently find Ole Red venues and products in four locations across the United States: Nashville, Tennesseewhere the flagship, multi-story bar, restaurant and event venue is located on famous Lower Broadway; Tishomingo, Oklahoma, Blake’s hometown; Gatlinburg, Tennessee, in the heart of the Great Smoky Mountains; and Orlando Florida, which opened at Icon Park in 2020. The fifth location should be in the Nashville International Airport in the first half of 2022. Ole Red is owned and operated by Ryman Hospitality Properties, Inc. as part of the Opry Entertainment division. For more information on Ole Red, visit us online

at OleRed.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains statements regarding the company’s beliefs and expectations regarding the outcome of future events that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not strictly relate to historical or current facts. Examples of these statements include statements about the development and opening of an Ole Red facility in Las Vegas, Nevada. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the statements made, including risks and uncertainties associated with the development and completion of the new Ole Red site. Other factors that could cause results to differ materially , are described in filings by the Company from time to time with the Securities and Exchange Commission and include the risk factors and other risks and uncertainties set forth in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2020 and its quarterly reports Form 10-Q and subsequent filings. Except as required by law, the company undertakes no obligation to publicly publish changes to its forward-looking statements to reflect events or circumstances that occur after the date of this agreement or unexpected events occur after the date of this agreement.

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media contacts:

Shannon Sullivan

Ryman Hospitality Properties 615-316-6725ssullivan@rymanhp.com

Media contact for Blake Shelton: Wes Vause

Warner Music Nashville wes.vause@wmg.com

Disclaimer of liability

Ryman Hospitality Properties Inc. published this content on November 10, 2021 and is solely responsible for the information contained therein. Distributed by public, unedited and unchanged, on November 10, 2021 8:38:04 PM UTC.