Irvine-based Karma Automotive said it has signed a sponsorship deal with the Las Vegas Raiders that will give it a presence at Allegiant Stadium.
The deal makes Karma the official luxury vehicle of the Las Vegas Raiders and the team’s newly built Allegiant stadium in Vegas.
The Karma branding will appear throughout the stadium, a parking lot with branded charging stations for electric vehicles and the digital flysheet along Interstate 15. The automaker will also sponsor some Raiders events.
The vehicle manufacturer isn’t the only OC company that positions itself alongside the Raiders.
Irvine-based In-N-Out Burger is expected to have a retro-inspired location that’s just a few minutes’ walk from the Allegiant Stadium.
