Advertisers can put their stamp on the Monorail and the Las Vegas Convention Center Loop People Mover System.
As part of a three-year contract with the Las Vegas Convention and Visitors Authority, Intersection, based in New York, is working with the agency to offer advertising opportunities along the two transport routes.
Options include train-wrapped signage on the 3.9-mile above-ground monorail system, as well as digital and static displays in the loop, according to a press release.
The Loop, which went into operation earlier this year, will transport convention attendees in electric Tesla vehicles under the convention centre’s sprawling 200-acre campus.
The system, which carries passengers 12 meters below the ground, is slated to expand through the Las Vegas tourist corridor in the coming years.
“Las Vegas is the perfect city for brands to reach millions of different consumers, be it a busy local audience or an influx of tourists from around the world,” said Scott Goldsmith, President and Chief Operating Officer of Intersection.
Ingrid Reisman, LVCVA’s vice president of marketing, said the contract with the New York company will be “an innovative and valuable advertising solution to generate additional revenue” for the company.
Intersection’s work can be found on media networks in cities such as Los Angeles, New York, Chicago, Seattle, Boston, Dallas and San Francisco.
The company said its offerings reached around 60 million people across the country.
