LAS VEGAS–(BUSINESS WIRE) – The Licensing Expo, the world’s most influential event connecting the global licensing community, announced today that the 2022 event will return in person to Mandalay Bay in Las Vegas – the interactive live event is scheduled for May 24-26. May planned.
The face-to-face experience offers three days of face-to-face networking, supported by a robust online offering to enhance the experience for attendees and exhibitors after the successful Licensing Expo Virtual, which concluded last week and where more than 6,000 virtual meetings took place over 3 days. Visit here to save the date and be notified when registration is opened.
“For more than 40 years, the Licensing Expo has served as a meeting point for the global licensing community to network, do business and celebrate,” said Anna Knight, vice president, licensing, Informa Markets, organizer of the event. “We are very excited to announce that we are personally returning to Las Vegas in 2022, bringing with us a new age format that encompasses the best of personal connections, complemented by the best that digitization has to offer. ”
The event fosters industry engagement and discovery, and provides a cross-category preview of what intellectual traits and emerging trends will shape new consumer behavior and influence pop culture headlines around the world.
Knight continued, “For many of our exhibitors and attendees alike, this event is where new business relationships are forged or renewed, retail shelves and consumer behavior for years to come.”
“Licensing is so tactile that this community wants to feel and experience intellectual property at business meetings, and the Licensing Expo provides a platform to do just that,” said Maura Regan, President of Licensing International. “We hope to see many returning faces and look forward to welcoming newcomers to Las Vegas in just a few months so we can share the new excitement and opportunity the expo has to offer.”
Licensing Expo 2022 Topic: Location-based Experience
After an extended absence from live events, the Licensing Expo also unveiled the 2022 theme, which complements the changing way in which consumers interact with brands. As fans demand more and more ways to demonstrate brand affinity, the urge to be fully immersed in a popular licensed item becomes the ultimate goal.
Whether it’s a drive-in experience on the theme of “Stranger Things”, a theme park land “Peppa Pig”, a “SpongeBob SquarePants” hotel or a smiley art walk – a new generation of location-based experiences is emerging all over the world, the consumers enables you to show yourself, share and get involved.
With a significant number of experiential licensing agreements currently under development, significant growth can be expected in the entertainment space, with opportunities increasing for the retail, arts, sports, and travel / tourism industries to name a few.
The interactive features that include the 2022 theme include:
-
At least three show floor activations;
-
The must-have opening party;
-
Designated business lounges with an area of up to 1,200 m² for business meetings in the exhibition area;
-
Immersive cafes on site;
-
And so much more!
Retailers, manufacturers and brand owners interested in attending the 2022 event are invited to bookmark the date at www.LicensingExpo.com to meet the licensing community in person and online in May.
Follow Licensing Expo Virtual on social media: #LicensingExpo
About Licensing Expo
Established in 1980, the Licensing Expo is the world’s largest and most influential annual trade fair dedicated to licensing and branding. More than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and license agents from over 70 countries attend the Licensing Expo each year. The Licensing Expo is part of the Global Licensing Group of Informa Markets, the leading trade fair organizer and media partner in the licensing industry. Its mission is to offer licensing opportunities worldwide by bringing together brands and products.
About Licensing International
Licensing International is the leading trading organization for the worldwide branded licensing industry with a volume of over 290 billion US dollars. Licensing International’s mission is to promote the growth and expansion of trademark licensing around the world, increasing professionalism for licensing practitioners, and creating greater awareness of the benefits of licensing in the business world at large. Established in 1985, Licensing International members in over 40 countries enjoy access to a range of benefits, including extensive educational programs and worldwide networking events. Visit www.LicensingInternational.org for more information.
