The National Association of Broadcasters – one of the city’s largest annual conventions and trade shows – will return to Las Vegas in April, organizers said Monday.
Scheduled for April 23-27, the show will highlight innovation and maximize networking. Registration for the show is open, but registration for paid conferences and workshops will be open later this year.
“We are reinventing the NAB Show to better reflect today’s media, entertainment and technology ecosystem in an intuitive way and to make the event easier for attendees to navigate,” said Chris Brown, executive vice president and managing director of NAB’s Global Connections and events in a press release. “We’re also excited to offer new curated experience zones that highlight innovation, encourage meaningful networking, inspire new ways of thinking, and offer top-notch education, insights, and a focus on real-world implementation.”
NAB 2020 was one of the first major trade shows to be closed due to COVID-19. The show couldn’t go back to its usual April 2021 time slot as the city didn’t reopen for large gatherings until June 2021.
The NAB organizers had made plans for a show from October 9th to 13th, but abruptly canceled it in mid-September when the Delta variant gained momentum weeks before its planned opening.
Monday’s announcement was one of the first confirmations that NAB would be returning to its usual time window.
Between 90,000 and 100,000 broadcast professionals visit the NAB in the Las Vegas Convention Center and in neighboring Westgate. This year’s fair will take place in the new west hall of the Convention Center as well as in the north and middle halls.
Brown said the show’s theme will be “Create, Connect and Capitalize”.
Halls Central and North will focus on content creation from pre-production to post-production, including the latest tools and advanced workflow options to enhance storytelling. The next generation of technologies will also be presented in the north hall, which will create new sources of income and boost the content economy.
The new West Hall will be a destination to explore content distribution and delivery, from cloud computing to new media infrastructure.
Within the three pillars, specially tailored exhibits, networking and educational programs will include experience zones that drive innovation, provide inspiration and stimulate implementation, Brown said.
A fourth pillar of NAB Show content under development will focus on critical components that affect all aspects of content creation and delivery.
Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.
