Valuable fashion buyers looking to add premium products to their shelves will be delighted with the new segment with increased price points that is coming to market shortly OFFPRICE show. Also from August 7th to 10th at the Las Vegas Convention Center MAGIC Las Vegas During Las Vegas Fashion Week, the new EVOLVE Marketplace was developed to meet the needs of savvy retailers looking for upscale styles and urban trends at competitive prices.
EVOLVE offers higher margins on quality clothing, including technical goods, seasonal collections, trending items and readily available inventory from a curated selection of vendors.
“If you are in the retail business and want to make money, you need to have an off-price strategy,” said Angela Kamine, sales director for the OFFPRICE Show. “That’s why we’re introducing EVOLVE. We offer every retailer the opportunity to increase their margins on all purchases from value to premium. “
EVOLVE exhibitors would not only enable buyers to find higher quality goods at reasonable prices, but also benefit from targeted marketing to discriminatory buyer groups, she added.
According to Tricia Barglof, executive director of the OFFPRICE Show, EVOLVE is an “evolution” of the previous boutique section of OFFPRICE, which has been expanded to serve a larger number of retailers.
“The boutique segment was successful, but we quickly realized that boutiques are not the only retail stores that can benefit from a higher price,” said Barglof. “As off-price strategies increase and more inventory is liquidated by traditional retailers every day, the EVOLVE section is the OFFPRICE show [will meet] demand through the ability to source quality products from brands and manufacturers with immediate availability. ”
OFFPRICE employees added that while they hope the new area will drive traffic, once shoppers discover all of the new supplier options at EVOLVE, they will be inspired to do more business at the show.
In 2019, the fair drew 5,552 visitors and 431 exhibitors with an exhibition space of more than 120,000 square meters, according to the TSNN 2019 Top Trade Shows List.
But with all the other boutique and high-end clothing options at the neighboring MAGIC events in the LVCC, what makes EVOLVE so unique that it stands out from the fashion fair?
“Many shows may have boutique-oriented areas, but EVOLVE offers brands that understand the value of an off-price strategy and can work with retail buyers to develop their own,” said Barglof. “EVOLVE was developed with prices between $ 12 and $ 15, offering today’s retailer higher margins and unique opportunities that only OFFPRICE providers can offer.”
Another premiere for OFFPRICE this year is the presence in the LVCC, its new temporary home. The value-driven apparel show produced by the Tarsus Group historically took place in February and August at the Sands Expo & Convention Center in Las Vegas each year, along with its annual market show in New York City. (TSNN is also part of the Tarsus Group.) It is aimed at small business owners and retailers for national chain stores and offers a range of exhibitors who showcase high quality clothing, shoes and accessories at value-based costs.
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