During their visits to MAGIC, buyers were interested in unique items, but also in the haptic experience of inspecting clothing with exhibitors such as Buddy Love, who had sold out his pink faux fur coat.
Making his MAGIC trend-oriented women’s event 9. – 11. August in Las Vegas Convention Center, Informa markets fashion offered a mix of brands, networking events and educational opportunities that drew shoppers to its first event in town since February 2020.
After recently launching her San Dimas, California, Fashion from KKM shop, Iroro Edosio was in town for inspiration, and that inspiration found the shop owner. As the new clothing store owner, Edosio attended many of the seminars offered during the event, including a session with Kenneth Cole, another with Giuliana Rancic, and a workshop on e-commerce.
“It didn’t disappoint,” said Edosio. “I wanted to network through the training and with other boutique owners like me. I have met at least 10 boutique owners who have been very friendly and open about business and that is exactly what I wanted. I learned a lot in three days. “
The experienced buyer Nicole Camacho has been participating in MAGIC as a buyer for 10 years, initially for another company and now as the owner of Burned boutiqueselling men’s and women’s clothing, accessories and pharmacy in Las Vegas. As Camacho prepares to expand from a store in a converted trailer to a stationary storefront in the Downtown Las Vegas Arts District in October, it was important for her to attend MAGIC to stock up on additional inventory from exhibitors, including Artifacts and Signature 8.
“We didn’t do any shows last year. I came to touch the energy and see and feel and feel the energy. I missed that so much, ”said Camacho. “I pay $ 80 to $ 90 wholesale for one-off items, but on average I like it when the sweet spot is between $ 15 and $ 30. Something has to be said, touched and held up in order to know the size or to feel the textile. “
In the Buddy love At the booth, sales representative Paige Goff reported heavy traffic from shoppers looking for bright pieces, while consumers want to enjoy fashion again. Typical wholesale prices for the brand are between $ 30 and $ 60.
“Right now, buyers want all the fun things. We have holidays full of sequins and colors – things people can dress up in, ”Goff said. “For our brand, we get along very well with hot pink. Hot pink is huge right now. We had a beautiful fake fur pink coat and it is completely sold out. “
The trend of getting noticed was by Kasie Mitchell, owner of Kentucky’s Unkut Strut Mobile Boutiquewho sells women’s clothing but specializes in shoes. As a repeat visitor to MAGIC, Mitchell was looking for items that cost between $ 19 and $ 24 in wholesale.
“I love bling – bling, bling, bling. Sparkling, different and unique, ”said Mitchell. “I have casual streetwear. I’ve looked at rhinestone tennis shoes, all kinds of shoes. Sometimes I get clothes that match the shoes. “
There was also space for sustainability on the MAGIC exhibition area. At the booth of the Canadian denim brand Lola jeans, Founder David Abissidan and Creative Director Ericka Cicchillitti reported a good show for their brand, which averages $ 40 wholesale.
“She likes to be comfortable with flair and style,” said Cicchillitti. “Jackets are very popular this season.”
For Abissidan, there has been a clear shift in interest towards sustainability.
“Consumers are wondering if it’s ethical: ‘How is it made?’ ‘Where does it come from?’ “Said Abissidan. “People are much more concerned today than they were 10 years ago.”
